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Canon EOS 40D Guide to Digital Photography

Canon EOS 40D Guide to Digital Photography by David D. Busch from Course Technology PTR

    As the new owner of Canon's most advanced intermediate digital SLR, you want to get started taking professional-looking photographs using all of the exciting features at your fingertips. "Canon EOS 40D Guide to Digital SLR Photography" is a concise introduction and guide to your camera's essential controls and functions, such as Live View, built-in dust reduction, and the blistering 6.5-frames-per-second continuous shooting mode that is an action photographerÂ’s dream. The book provides detailed instructions showing you how, when, and why to make optimized settings with the Canon EOS 40DÂ’s enhanced menus, which include a half-dozen versatile new custom functions. You'll learn about the camera's improved automatic focus, flash synchronization tricks, how to choose lenses that will provide the perspective and effects you want, and which exposure modes are ideal for each picture-taking opportunity. Packed with full-color images and examples that illustrate the recommended techniques and settings for your Canon EOS 40D, this book helps photographers of any skill level begin maximizing their equipment as soon as you open the cover!

    List Price: $29.99
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    The Official Photodex Guide to ProShow

    The Official Photodex Guide to ProShow by James Karney from Course Technology PTR

      With the amazing, easy-to-use features of ProShow, you can create polished multimedia productions that sizzle! Presentations are a growing part of everyday life, from the conference room to the living room, and today’s viewers want presentations that pop. "The Official Photodex® Guide to ProShow®" is the solution. A comprehensive guide to ProShow for everyone from graphics and photography professionals, to educators and business professionals, and even novice home users, this book provides step-by-step, how-to-do-it examples with ample screenshots for effective instruction. You’ll learn how to create stunning multimedia productions that can be shared using everything from optical media, to iPods, to streaming Web content, and more. Perfect your multimedia presentation skills as you cover the basics of design, the fundamentals of ProShow production techniques, and advanced tools to achieve professional results. Interviews with award-winning producers provide insight and ideas along with real-world examples and how-to tips from their work.

      List Price: $34.99
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      The Singularity Is Near: When Humans Transcend Biology

      The Singularity Is Near: When Humans Transcend Biology by Ray Kurzweil from Penguin (Non-Classics)

        For over three decades, Ray Kurzweil has been one of the most respected and provocative advocates of the role of technology in our future. In his classic The Age of Spiritual Machines, he argued that computers would soon rival the full range of human intelligence at its best. Now he examines the next step in this inexorable evolutionary process: the union of human and machine, in which the knowledge and skills embedded in our brains will be combined with the vastly greater capacity, speed, and knowledge-sharing ability of our creations.

        List Price: $18.00
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        Web Analytics: An Hour a Day

        Web Analytics: An Hour a Day by Avinash Kaushik from Sybex

          Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

          Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

          List Price: $29.99
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          The Future of the Internet--And How to Stop It

          The Future of the Internet--And How to Stop It by Jonathan Zittrain from Yale University Press

            This extraordinary book explains the engine that has catapulted the Internet from backwater to ubiquity—and reveals that it is sputtering precisely because of its runaway success. With the unwitting help of its users, the generative Internet is on a path to a lockdown, ending its cycle of innovation—and facilitating unsettling new kinds of control.

            IPods, iPhones, Xboxes, and TiVos represent the first wave of Internet-centered products that can’t be easily modified by anyone except their vendors or selected partners. These “tethered appliances” have already been used in remarkable but little-known ways: car GPS systems have been reconfigured at the demand of law enforcement to eavesdrop on the occupants at all times, and digital video recorders have been ordered to self-destruct thanks to a lawsuit against the manufacturer thousands of miles away. New Web 2.0 platforms like Google mash-ups and Facebook are rightly touted—but their applications can be similarly monitored and eliminated from a central source. As tethered appliances and applications eclipse the PC, the very nature of the Internet—its “generativity,” or innovative character—is at risk.

            The Internet’s current trajectory is one of lost opportunity. Its salvation, Zittrain argues, lies in the hands of its millions of users. Drawing on generative technologies like Wikipedia that have so far survived their own successes, this book shows how to develop new technologies and social structures that allow users to work creatively and collaboratively, participate in solutions, and become true “netizens.”

            List Price: $30.00
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            Head First Design Patterns (Head First)

            Head First Design Patterns (Head First) by Elisabeth Freeman from O'Reilly Media, Inc.

              You're not alone.

              At any given moment, somewhere in the world someone struggles with the same software design problems you have. You know you don't want to reinvent the wheel (or worse, a flat tire), so you look to Design Patterns--the lessons learned by those who've faced the same problems. With Design Patterns, you get to take advantage of the best practices and experience of others, so that you can spend your time on...something else. Something more challenging. Something more complex. Something more fun.

              You want to learn about the patterns that matter--why to use them, when to use them, how to use them (and when NOT to use them). But you don't just want to see how patterns look in a book, you want to know how they look "in the wild". In their native environment. In other words, in real world applications. You also want to learn how patterns are used in the Java API, and how to exploit Java's built-in pattern support in your own code.

              You want to learn the real OO design principles and why everything your boss told you about inheritance might be wrong (and what to do instead). You want to learn how those principles will help the next time you're up a creek without a design pattern.

              Most importantly, you want to learn the "secret language" of Design Patterns so that you can hold your own with your co-worker (and impress cocktail party guests) when he casually mentions his stunningly clever use of Command, Facade, Proxy, and Factory in between sips of a martini. You'll easily counter with your deep understanding of why Singleton isn't as simple as it sounds, how the Factory is so often misunderstood, or on the real relationship between Decorator, Facade and Adapter.

              With Head First Design Patterns, you'll avoid the embarrassment of thinking Decorator is something from the "Trading Spaces" show. Best of all, in a way that won't put you to sleep! We think your time is too important (and too short) to spend it struggling with academic texts.

              If you've read a Head First book, you know what to expect--a visually rich format designed for the way your brain works. Using the latest research in neurobiology, cognitive science, and learning theory, Head First Design Patterns will load patterns into your brain in a way that sticks. In a way that lets you put them to work immediately. In a way that makes you better at solving software design problems, and better at speaking the language of patterns with others on your team.

              List Price: $44.95
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              Programming Collective Intelligence: Building Smart Web 2.0 Applications

              Programming Collective Intelligence: Building Smart Web 2.0 Applications by Toby Segaran from O'Reilly Media, Inc.

                Want to tap the power behind search rankings, product recommendations, social bookmarking, and online matchmaking? This fascinating book demonstrates how you can build Web 2.0 applications to mine the enormous amount of data created by people on the Internet. With the sophisticated algorithms in this book, you can write smart programs to access interesting datasets from other web sites, collect data from users of your own applications, and analyze and understand the data once you've found it. Programming Collective Intelligence takes you into the world of machine learning and statistics, and explains how to draw conclusions about user experience, marketing, personal tastes, and human behavior in general -- all from information that you and others collect every day. Each algorithm is described clearly and concisely with code that can immediately be used on your web site, blog, Wiki, or specialized application. This book explains: Collaborative filtering techniques that enable online retailers to recommend products or media Methods of clustering to detect groups of similar items in a large dataset Search engine features -- crawlers, indexers, query engines, and the PageRank algorithm Optimization algorithms that search millions of possible solutions to a problem and choose the best one Bayesian filtering, used in spam filters for classifying documents based on word types and other features Using decision trees not only to make predictions, but to model the way decisions are made Predicting numerical values rather than classifications to build price models Support vector machines to match people in online dating sites Non-negative matrix factorization to find the independent features in adataset Evolving intelligence for problem solving -- how a computer develops its skill by improving its own code the more it plays a game Each chapter includes exercises for extending the algorithms to make them more powerful. Go beyond simple database-backed applications and put the wealth of Internet data to work for you. "Bravo! I cannot think of a better way for a developer to first learn these algorithms and methods, nor can I think of a better way for me (an old AI dog) to reinvigorate my knowledge of the details." -- Dan Russell, Google "Toby's book does a great job of breaking down the complex subject matter of machine-learning algorithms into practical, easy-to-understand examples that can be directly applied to analysis of social interaction across the Web today. If I had this book two years ago, it would have saved precious time going down some fruitless paths." -- Tim Wolters, CTO, Collective Intellect

                List Price: $39.99
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                Godel, Escher, Bach: An Eternal Golden Braid

                Godel, Escher, Bach: An Eternal Golden Braid by Douglas R. Hofstadter from Basic Books

                  Twenty years after it topped the bestseller charts, Douglas R. Hofstadter's Gödel, Escher, Bach: An Eternal Golden Braid is still something of a marvel. Besides being a profound and entertaining meditation on human thought and creativity, this book looks at the surprising points of contact between the music of Bach, the artwork of Escher, and the mathematics of Gödel. It also looks at the prospects for computers and artificial intelligence (AI) for mimicking human thought. For the general reader and the computer techie alike, this book still sets a standard for thinking about the future of computers and their relation to the way we think.

                  Hofstadter's great achievement in Gödel, Escher, Bach was making abstruse mathematical topics (like undecidability, recursion, and 'strange loops') accessible and remarkably entertaining. Borrowing a page from Lewis Carroll (who might well have been a fan of this book), each chapter presents dialogue between the Tortoise and Achilles, as well as other characters who dramatize concepts discussed later in more detail. Allusions to Bach's music (centering on his Musical Offering) and Escher's continually paradoxical artwork are plentiful here. This more approachable material lets the author delve into serious number theory (concentrating on the ramifications of Gödel's Theorem of Incompleteness) while stopping along the way to ponder the work of a host of other mathematicians, artists, and thinkers.

                  The world has moved on since 1979, of course. The book predicted that computers probably won't ever beat humans in chess, though Deep Blue beat Garry Kasparov in 1997. And the vinyl record, which serves for some of Hofstadter's best analogies, is now left to collectors. Sections on recursion and the graphs of certain functions from physics look tantalizing, like the fractals of recent chaos theory. And AI has moved on, of course, with mixed results. Yet Gödel, Escher, Bach remains a remarkable achievement. Its intellectual range and ability to let us visualize difficult mathematical concepts help make it one of this century's best for anyone who's interested in computers and their potential for real intelligence. --Richard Dragan

                  Topics Covered: J.S. Bach, M.C. Escher, Kurt Gödel: biographical information and work, artificial intelligence (AI) history and theories, strange loops and tangled hierarchies, formal and informal systems, number theory, form in mathematics, figure and ground, consistency, completeness, Euclidean and non-Euclidean geometry, recursive structures, theories of meaning, propositional calculus, typographical number theory, Zen and mathematics, levels of description and computers; theory of mind: neurons, minds and thoughts; undecidability; self-reference and self-representation; Turing test for machine intelligence.

                  Douglas Hofstadter’s book is concerned directly with the nature of “maps” or links between formal systems. However, according to Hofstadter, the formal system that underlies all mental activity transcends the system that supports it. If life can grow out of the formal chemical substrate of the cell, if consciousness can emerge out of a formal system of firing neurons, then so too will computers attain human intelligence. Gödel Escher and Bach is a wonderful exploration of fascinating ideas at the heart of cognitive science: meaning, reduction, recursion, and much more.

                  List Price: $22.95
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                  The Big Switch: Rewiring the World, from Edison to Google

                  The Big Switch: Rewiring the World, from Edison to Google by Nicholas Carr from W. W. Norton

                    An eye-opening look at the new computer revolution and the coming transformation of our economy, society, and culture.

                    A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it's computing that's turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing—and what it means for all of us.

                    List Price: $25.95
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                    High Performance MySQL: Optimization, Backups, Replication, and More

                    High Performance MySQL: Optimization, Backups, Replication, and More by Baron Schwartz from O'Reilly Media, Inc.

                      High Performance MySQL is the definitive guide to building fast, reliable systems with MySQL. Written by noted experts with years of real-world experience building very large systems, this book covers every aspect of MySQL performance in detail, and focuses on robustness, security, and data integrity. High Performance MySQL teaches you advanced techniques in depth so you can bring out MySQL's full power. Learn how to design schemas, indexes, queries and advanced MySQL features for maximum performance, and get detailed guidance for tuning your MySQL server, operating system, and hardware to their fullest potential. You'll also learn practical, safe, high-performance ways to scale your applications with replication, load balancing, high availability, and failover. This second edition is completely revised and greatly expanded, with deeper coverage in all areas. Major additions include: Emphasis throughout on both performance and reliability Thorough coverage of storage engines, including in-depth tuning and optimizations for the InnoDB storage engine Effects of new features in MySQL 5.0 and 5.1, including stored procedures, partitioned databases, triggers, and views A detailed discussion on how to build very large, highly scalable systems with MySQL New options for backups and replication Optimization of advanced querying features, such as full-text searches Four new appendices The book also includes chapters on benchmarking, profiling, backups, security, and tools and techniques to help you measure, monitor, and manage your MySQL installations.

                      List Price: $49.99
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