Future of Computing

Diffusion of Innovations, 5th Edition

Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of research that will set a new standard for analysis and inquiry.

The fourth edition is (1) a revision of the theoretical framework and the research evidence supporting this model of diffusion, and (2) a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. This edition differs from its predecessors in that it takes a much more critical stance in its review and synthesis of 5,000 diffusion publications. During the past thirty years or so, diffusion research has grown to be widely recognized, applied and admired, but it has also been subjected to both constructive and destructive criticism. This criticism is due in large part to the stereotyped and limited ways in which many diffusion scholars have defined the scope and method of their field of study. Rogers analyzes the limitations of previous diffusion studies, showing, for example, that the convergence model, by which participants create and share information to reach a mutual understanding, more accurately describes diffusion in most cases than the linear model.

Rogers provides an entirely new set of case examples, from the Balinese Water Temple to Nintendo videogames, that beautifully illustrate his expansive research, as well as a completely revised bibliography covering all relevant diffusion scholarship in the past decade. Most important, he discusses recent research and current topics, including social marketing, forecasting the rate of adoption, technology transfer, and more. This all-inclusive work will be essential reading for scholars and students in the fields of communications, marketing, geography, economic development, political science, sociology, and other related fields for generations to come.

"Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas."

The Singularity Is Near: When Humans Transcend Biology

The great inventor and futurist Ray Kurzweil is one of the best-known and controversial advocates for the role of machines in the future of humanity. In his latest, thrilling foray into the future, he envisions an event—the “singularity”—in which technological change becomes so rapid and so profound that our bodies and brains will merge with our machines.

The Singularity Is Near portrays what life will be like after this event—a human-machine civilization where our experiences shift from real reality to virtual reality and where our intelligence becomes nonbiological and trillions of times more powerful than unaided human intelligence. In practical terms, this means that human aging and pollution will be reversed, world hunger will be solved, and our bodies and environment transformed by nanotechnology to overcome the limitations of biology, including death.

We will be able to create virtually any physical product just from information, resulting in radical wealth creation. In addition to outlining these fantastic changes, Kurzweil also considers their social and philosophical ramifications. With its radical but optimistic view of the course of human development, The Singularity Is Near is certain to be one of the most widely discussed and provocative books of 2005.

Radical Evolution: The Promise and Peril of Enhancing Our Minds, Our Bodies -- and What It Means to Be Human

Taking us behind the scenes with today’s foremost researchers and pioneers, bestselling author Joel Garreau shows that we are at a turning point in history.  At this moment we are engineering the next stage of human evolution.  Through advances in genetic, robotic, information, and nanotechnologies, we are altering our minds, our memories, our metabolisms, our personalities, our progeny–and perhaps our very souls.  Radical Evolution reveals that the powers of our comic-book superheroes already exist, or are in development in hospitals, labs, and research facilities around the country–from the revved-up reflexes and speed of Spider-Man and Superman, to the enhanced mental acuity and memory capabilities of an advanced species. Over the next fifteen years, Garreau makes clear in this New York Times Book Club premiere selection, these enhancements will become part of our everyday lives. Where will they lead us? To heaven–where technology’s promise to make us smarter, vanquish illness, and extend our lives is the answer to our prayers? Or, as some argue, to hell–where unrestrained technology brings about the ultimate destruction of our species?

Where Wizards Stay Up Late: The Origins Of The Internet

Considering that the history of the Internet is perhaps better documented internally than any other technological construct, it is remarkable how shadowy its origins have been to most people, including die-hard Net-denizens!

At last, Hafner and Lyon have written a well-researched story of the origins of the Internet substantiated by extensive interviews with its creators who delve into many interesting details such as the controversy surrounding the adoption of our now beloved "@" sign as the separator of usernames and machine addresses. Essential reading for anyone interested in the past -- and the future -- of the Net specifically, and telecommunications generally.

Twenty five years ago, it didn't exist. Today, twenty million people worldwide are surfing the Net. Where Wizards Stay Up Late is the exciting story of the pioneers responsible for creating the most talked about, most influential, and most far-reaching communications breakthrough since the invention of the telephone.

In the 1960's, when computers where regarded as mere giant calculators, J.C.R. Licklider at MIT saw them as the ultimate communications devices. With Defense Department funds, he and a band of visionary computer whizzes began work on a nationwide, interlocking network of computers. Taking readers behind the scenes, Where Wizards Stay Up Late captures the hard work, genius, and happy accidents of their daring, stunningly successful venture.

Twenty five years ago, it didn't exist. Today, twenty million people worldwide are surfing the Net. "Where Wizards Stay Up Late" is the exciting story of the pioneers responsible for creating the most talked about, most influential, and most far-reaching communications breakthrough since the invention of the telephone. In the 1960's, when computers where regarded as mere giant calculators, J.C.R. Licklider at MIT saw them as the ultimate communications devices. With Defense Department funds, he and a band of visionary computer whizzes began work on a nationwide, interlocking network of computers. Taking readers behind the scenes, "Where Wizards Stay Up Late" captures the hard work, genius, and happy accidents of their daring, stunningly successful venture.

As the Future Catches You: How Genomics & Other Forces Are Changing Your Life, Work, Health & Wealth

In As the Future Catches You, Juan Enriquez of the Harvard Business School attempts to capture the trajectory of technological progress and understand the forces shaping our social and economic futures. Enriquez argues that February 2, 2001--the date that anyone with Internet access could contemplate the entire human genome--is akin to 1492 and Columbus's discovery of America. Instead of a new continent however, Enriquez sees the alphabet of DNA (A, adenine; T, thymine; C, cytosine; and G, guanine) and predicts that it will be the "dominant language and economic driver of this century." While none of the ideas presented here are entirely new, As the Future Catches You stands out because of Enriquez's ability to view and connect trends--genomics in particular--in a way that just about anyone can understand. Eye-popping typography and graphics coupled with a compact and almost poetic writing style make this thought-provoking book one to savor. Highly recommended. --Harry C. Edwards

If you think the world has changed dramatically in the last five years, you haven’t seen anything yet.

You will never look at the world in the same way after reading As the Future Catches You. Juan Enriquez puts you face to face with unprecedented political, ethical, economic, and financial issues, dramatically demonstrating the cascading impact of the genetic, digital, and knowledge revolutions on all our lives.

Genetics will be the dominant language of this century. Those who can “speak it” will acquire direct and deliberate control over all forms of life. But most countries and individuals remain illiterate in what is rapidly becoming the greatest single driver of the global economy. The choice is simple: Either learn to surf new and powerful waves of change—or get crushed trying to stop them. The future is catching us all. Let it catch you with your eyes wide open.

Normal Accidents: Living with High-Risk Technologies

Hang a curtain too close to a fireplace and you run the risk of setting your house ablaze. Drive a car on a pitch-black night without headlights, and you dramatically increase the odds of smacking into a tree.

These are matters of common sense, applied to simple questions of cause and effect. But what happens, asks systems-behavior expert Charles Perrow, when common sense runs up against the complex systems, electrical and mechanical, with which we have surrounded ourselves? Plenty of mayhem can ensue, he replies. The Chernobyl nuclear accident, to name one recent disaster, was partially brought about by the failure of a safety system that was being brought on line, a failure that touched off an unforeseeable and irreversible chain of disruptions; the less severe but still frightening accident at Three Mile Island, similarly, came about as the result of small errors that, taken by themselves, were insignificant, but that snowballed to near-catastrophic result.

Only through such failures, Perrow suggests, can designers improve the safety of complex systems. But, he adds, those improvements may introduce new opportunities for disaster. Looking at an array of real and potential technological mishaps--including the Bhopal chemical-plant accident of 1984, the Challenger explosion of 1986, and the possible disruptions of Y2K and genetic engineering--Perrow concludes that as our technologies become more complex, the odds of tragic results increase. His treatise makes for sobering and provocative reading. --Gregory McNamee

Normal Accidents analyzes the social side of technological risk. Charles Perrow argues that the conventional engineering approach to ensuring safety--building in more warnings and safeguards--fails because systems complexity makes failures inevitable. He asserts that typical precautions, by adding to complexity, may help create new categories of accidents. (At Chernobyl, tests of a new safety system helped produce the meltdown and subsequent fire.) By recognizing two dimensions of risk--complex versus linear interactions, and tight versus loose coupling--this book provides a powerful framework for analyzing risks and the organizations that insist we run them.

The first edition fulfilled one reviewer's prediction that it "may mark the beginning of accident research." In the new afterword to this edition Perrow reviews the extensive work on the major accidents of the last fifteen years, including Bhopal, Chernobyl, and the Challenger disaster. The new postscript probes what the author considers to be the "quintessential 'Normal Accident'" of our time: the Y2K computer problem.

The Rise of the Network Society (New Edition) (The Information Age: Economy, Society and Culture Volume 1)

The Rise of the Network Society, the first volume in a trilogy collectively known as the Information Age, has earned Manuel Castells comparisons to such illustrious social critics as Max Weber and Karl Marx. Just as they worked to make sense of industrial capitalism, so does Castells put forth a systemic analysis of the global informational capitalism that emerged in the last half of the 20th century. While many books have considered the development of increasingly sophisticated information technology, the shifting conditions of employment and responsibility within corporations, or the rise of corporations whose domains are spread out over several nation-states, Castells unites these topics in a comprehensive thesis, negotiating the tightrope between academic sociology and mainstream business analysis.

This book, the first in Castells' ground-breaking trilogy, is an account of the economic and social dynamics of the new age of information. Based on research in the USA, Asia, Latin America, and Europe, it aims to formulate a systematic theory of the information society which takes account of the fundamental effects of information technology on the contemporary world.

Disenchanted Night: The Industrialization of Light in the Nineteenth Century

The story of the development of artificial light in the 19th century is not only a history of its technology but a revelation of how that technology helped forge modern consciousness. The range of subjects includes the political symbolism of streetlamps, the rise of nightlife and the shop window, and the importance of the salon in the bourgeois culture. Very Highly Recommended.

Walt Disney's Epcot Center: Creating the New World of Tomorrow

Thanks for Nothing (From the Files of Madison Finn, Book 5)