General

Dreamweaver CS3: The Missing Manual

Welcome to Dreamweaver CS3. This new version of the popular web design software offers a rich environment for building professional sites, with drag-and-drop simplicity, clean HTML code, and dynamic database-driven web site creation tools. Moreover, it's now integrated more tightly with Adobe's other products: Photoshop, InDesign, Flash, and their siblings. But with such sophisticated features, the software isn't simple. So say hello to Dreamweaver CS3: The Missing Manual, the fifth edition of this bestselling book by experienced web site trainer and author David McFarland. This book helps both first-time and experienced web designers bring stunning, interactive web sites to life. With jargon-free language and clear descriptions, this new edition addresses both beginners who need step-by-step guidance as well as long-time Dreamweaver users who need a handy reference to address the inner-workings of the program. Dreamweaver CS3: The Missing Manual teaches designers how to construct and manage web sites by examining web-page components and Dreamweaver's capabilities through "live examples." With a complete A-Z guide to designing, organizing, building and deploying a web site for those with no web design experience, this book: Takes you through the basics to advanced techniques to control the appearance of your web pages with CSS Shows you how to design dynamic database-driven web sites, from blogs to product catalogs, and from shopping carts to newsletter signup forms Teaches you how to master your web site, and manage thousands of pages effortlessly Witty and objective, Dreamweaver CS3: The Missing Manual is a must for anyone who uses this highly popular program, from beginners toprofessionals. Altogether, it's the ultimate atlas for Dreamweaver CS3.

Adobe Photoshop Lightroom 2 How-Tos: 100 Essential Techniques

Build your Lightroom expertise, one technique at a time. Why sort through piles of unrelated documentation when you can focus on the essential techniques? In Adobe Photoshop Lightroom 2 How-Tos, author Chris Orwig brings you the best techniques to quickly organize and correct your digital images using this powerful program created specifically for photographers. Complete with illustrations and practical tips, these bite-sized lessons from Chris’s experience as a photographer and instructor provide just the information you need. Here you can explore the program at your own pace, spending less time at your computer and more time behind the lens taking great pictures.

Coverage includes

• Customizing the Interface
• Understanding File Formats
• Finding Images with Text, Refine, and Metadata Filters
• Using Presets in Quick Develop
• Correcting White Balance
• Applying Settings to Other Images
• Changing Hue, Saturation, and Luminance
• Dodging and Burning with the Adjustment Brush
• Customizing Web Galleries

Zag: The Number One Strategy of High-Performance Brands

"When everybody zigs, zag," says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn:

- why me-too brands are doomed to fail
- how to "read" customer feedback on new products and messages
- the 17 steps for designing “difference” into your brand
- how to turn your brand’s “onliness” into a “trueline” to drive synergy
- the secrets of naming products, services, and companies
- the four deadly dangers faced by brand portfolios
- how to “stretch” your brand without breaking it
- how to succeed at all three stages of the competition cycle

ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.

Creating Motion Graphics with After Effects: Essential and Advanced Techniques, 4th Edition

Trish and Chris Meyer share fifteen years of real-world film and video production experience inside the critically acclaimed Creating Motion Graphics with After Effects. More than a step-by-step review of the features in After Effects, you will learn how the program thinks so that you can realize your own visions more quickly and efficiently. This full-color book is jammed full of tips, gotchas, and sage advice that will help you survive whatever your next project throws at you.

Creating Motion Graphics 4th Edition has been heavily revised, reuniting the previous two volumes plus adding detailed coverage of new features introduced in After Effects 7 and CS3 Professional to form one massive, essential reference. The enclosed DVD-ROM contains source footage and project files for the numerous exercises which help reinforce each concept. The DVD also includes over 180 pages of additional information, including lengthy Bonus Chapters on
Expressions and Effects.

* Mastering animation through the use of keyframes, motion paths, and the Graph Editor

* Blending imagery using alpha channels, masks, mattes, modes, and stencils

* Building groups and hierarchies through parenting and nested comps

* Extended coverage of type animation, paint tools and 3D space

* Advanced subjects such as keying, motion tracking, expressions, and video issues

* Includes over 180 PDF pages of bonus content on the DVD

* Extensive coverage of the new CS3 features including the Shape and Puppet tools, Brainstorm, per-character 3D text, color management, and more!

After Effects Apprentice (DV Expert Series)

If you're new to After Effects and want to get up to speed quickly, After Effects Apprentice was created just for you. With 11 core lessons plus a fun final project, you'll quickly get into the program and learn how to tap its potential - whether you want to create motion graphics for a network program, your company's video, or your own independent production.

In this book, you'll get a professional perspective on the most important features a motion graphics artist needs to learn to use this program effectively. You'll learn to creatively edit and combine layers, animate eye-catching titles, replace a screen on a computer monitor, place a studio shot in anew environment, manipulate 3D space, and use effects to generate excitement or enhance the realism of a scene. Easy to follow step-by-step instructions take you through each technique, including projects that encourage you to express it in your own way. You'll learn more than just the tools; you'll learn skills that you can immediately put to work in your own projects.

Topics include how to:
* Animate, layer, and composite images and text.
* Manipulate keyframes to create more refined animations.
* Use masks, mattes, stencils and modes to add depth.
* Manage layers to make them easier to coordinate.
* Add 3D to your animations.
* Use tracking and keying to create special effects.
* Includes new CS3 features; Shape layers, the Puppet tool, Brainstorm, and Per-Character 3D Text.

DVD contains: All exercise source material and projects in AE7 and CS3, video guided tours, and movies of the finished projects.

* Full color presentation of professional workflows
* Core motion graphic techniques in 12 engaging lessons
* Companion DVD features QuickTime movies and lesson media

ZBrush Character Creation: Advanced Digital Sculpting

Amazon Exclusive: Scott Spencer's Favorite ZBrush Tricks

1. Move your light often. When sculpting try and use the basic material instead of the matcap shaders. The basic material allows you to interactively light the surface as you work. This makes judging your forms much easier since you can see shadows moving across the surface.

2. Use specular highlights. When working make sure you have some level of specular shine on the surface material. Specular highlights allows you to easily see the high points of the sculpt as well as pick out the fine details of the surface texture.

3. Store morph targets. When adding high frequency details it is a good habit to store a morph target of the model with no high frequency details. This will allow you to use the morph brush as a kind of "detail eraser", blending out the skin texture partially or completely as you work.

4. Use custom alphas. While ZBrush has many wonderful alphas preinstalled, get in the habit of finding useful images and storing them as your personal alpha library. You can quickly build up an in-depth and original collection of skin textures. Not only will this help you avoid clichéd alphas, it will also help you learn about the various kinds of wrinkle and scale patterns in nature by looking at the reference you collect.

5. Create and use custom menus.Use the custom menu options under preferences to group your most used buttons and options in one personal menu. This menu can then be mapped with a hotkey and called up at the touch of a button from anywhere in the user interface. This is an incredibly useful tool for speeding up your working time.

6. Create and use hotkeys. Another method to increase speed is using hotkeys. ZBrush has default hotkeys which can be found in the tool tip when hovering over a menu option. You can change these keys and set new hotkeys by pressing control and clicking on a menu option. ZBrush will the ask you to press the key combination you wish to assign as a hotkey.

7. Combine extraneous subtools. Your subtool menu can quickly become cluttered with extraneous parts. Two separate eyeballs for example are unnecessary and just add to the length of the subtool menu. Using meshInsert to take one eyeball and combine it into the other reducing two subtools into one. This can also be accomplished with the ZBrush plug-in SubtoolMaster. For this to work make sure the two tools have the same number of subdivision levels. This will ensure that both models retail their multiple levels of resolution when combined.

8. Frequent the ZBrushCentral website. The ZBrush user community is one of the most supportive user communities I have encountered. Visit ZBrush Central for updates on new tools, techniques, and plug-ins as well as conversations with other artist seeking critique on their work. If you have a question, posting in the forum will get an answer for you in no time.

9. Use ZMapper to check UVs. ZMapper's morph UV function is a quick and easy way to verify the UV set on a particular ZTool. This can be extremely useful in a production pipeline where you need to verify UV coordinates before proceeding. By simply loading the ZTool into ZMapper and activating morphUV you can check for the correct UV layout as well as visually can for any obvious overlaps or errors in the UV shells.

10. Sketch in ZBrush. Using a ZBrush primitive or a generic mesh, sketch characters often. These don’t have to be show reel pieces just little experiments in using the tools and learning about form. I do at least one sketch a day I never plan on showing publicly. This frees me to make mistakes and just relax. It also helps me learn new things about both using the ZBrush tools as well as sculpting form. Just like you may keep a private sketchbook for ideas and fragments, keeping a ZBrush sketch folder will help you stay active. It can also serve as a great source of inspiration when you want to pick up a rough character and take it to a finish.

11. Use reference. Always have reference handy when working. I personally use photo of real people as well as figurative sculptures when I work. It is hard to go wrong referencing how Michelangelo, Bernini, or Giambologna approached a particular problem in figure sculpture when you work. By referencing the masters you will learn while your work benefits. It is also a good idea to do master copies in your spare time. By trying to copy your reference exactly, you learn an amazing amount about how an artist thought and dealt with specific problems.

ZBrush's popularity is exploding giving more CG artists the power to create stunning digital art with a distinctively fine art feel. ZBrush Character Creation: Advanced Digital Sculpting is the must-have guide to creating highly detailed, lush, organic models using the revolutionary ZBrush software. Digital sculptor Scott Spencer guides you through the full array of ZBrush tools, including brushes, textures and detailing. With a focus on both the artistry and the technical know-how, you'll learn how to apply traditional sculpting and painting techniques to 3D art while uncovering the "why" behind the "how" for each step. You'll gain inspiration and insight from the beautiful full-color illustrations and professional tips from experienced ZBrush artists included in the book. And, above all, you'll have a solid understanding of how applying time-honored artistic methods to your workflow can turn ordinary digital art into breathtaking digital masterpieces.

Getting to Know ArcGIS Desktop: The Basics of ArcView, ArcEditor, and ArcInfo Updated for ArcGIS 9 (Getting to Know series)

With revised material and new exercises based on ArcGIS version 9, this updated work acquaints geographers and GIS professionals with the principles of GIS as it teaches the mechanics of using ArcGIS software. Conceptual material is followed by scripted software exercises. Necessary GIS skills are presented in a variety of areas--map symbology, data overlay, map projection, and data conversion--as the making of maps and the analysis of geographic data is conceptualized. Spatial modeling exercises using the Model Builder technology of ArcGIS version 9 are also provided. Other topics covered include organizing data, planning a GIS project, creating derived data, and presenting results.

Adobe CS3 Web Workflows: Building Websites with Adobe Creative Suite 3

Maximize your potential as a web designer with Adobe CS3 Web Workflows: Building Websites with Adobe Creative Suite 3, a guide to all the tools in Adobe CS3 and how to use them together to create dynamic web pages. Understand the workflow from one product to another and learn how to use the essential techniques in each program so that you can complete your work skillfully and efficiently. Discover ways you can maximize your productivity with workflows like Photoshop to Dreamweaver, Fireworks to Dreamweaver, Flash to Dreamweaver and Photoshop to Fireworks to Bridge to Dreamweaver.

Silverlight 2 Bible

Silverlight 2 is a powerful Internet application and Microsoft's solution for delivering rich, cross-platform, interactive experiences including animation, graphics, audio, and video for rich internet applications. The Silverlight 2 Bible, will provide you with a strong foundation in Silverlight whereby you will quickly be able to create and deliver a variety of Silverlight applications.  This book will show you exactly how to build everything from basic Silverlight-enabled web pages with graphics and video, to professional, Silverlight-enhanced ASP.NET applications that link to powerful back-end services. The Silverlight 2 Bible will discuss development tools, such as Visual Studio 2008, as well as design tools such as Expression Blend, Expression Encoder and Deep Zoom Composer, which Microsoft has positioned for designing state of the art UI in Silverlight applications.

Photoshop Masking & Compositing (VOICES)

Designers, photographers, and artists are using Photoshop to create fantastic and realistic images for illustrations, fine art, and editorial content. Whether they're landscape or portrait photographers, illustrators or fine artists, masking and compositing are essential skills to master for combining images to the extent that it is impossible to tell where one image stops and the other one begins.

Photoshop artist and educator Katrin Eismann takes readers through numerous step-by-step examples, highlighting the tools and techniques used for masking and combining images. Featuring work by leading artists and photographers, this book focuses on the techniques used to create compelling compositions, including making fast and accurate selections, mastering Photoshop's masking tools, and implementing the concept and photography from start to finish. The book addresses working with Photoshop's selection tools; selecting and maintaining fine details and edges; working with difficult image elements, such as cloth, hair, or translucent objects; and green-screen techniques. Katrin also addresses the creative aspects of image compositing, including how to start with a concept, plan and execute the photography, and seamlessly assemble the image. Combining technical direction and inspiration, this book will expand readers' imaginations, so they can fluidly and professionally create images with Photoshop.